Built and launched a repeatable social content series, driving engagement and website traffic for a lifestyle & events brand.

Project Overview

Client: The Mixer Mama
Role: Social Media & Growth Marketing
Platforms: TikTok, Instagram (+ light LinkedIn strategy)
Timeline: Feb–Mar 2026 (ongoing)

I manage strategy, content planning, and execution for The Mixer Mama’s social channels, with a focus on building a consistent posting cadence, increasing engagement, and driving traffic to mixology classes and event bookings.

    • Build a recognizable, repeatable content series

    • Increase brand awareness and engagement

    • Drive qualified traffic to the website for class sign-ups

    • Position The Mixer Mama as a fun, approachable, and professional mixology brand

  • A month-long, repeatable content series designed to train the audience on when to show up and what to expect.

    Posting cadence (3x/week):

    • Monday – Sip Reveal: Introduce the cocktail of the week

    • Wednesday – Behind the Sip: Ingredients, prep, tools, or process

    • Friday – Sip IRL: Finished cocktail, lifestyle moment, or customer-facing content

    • Bonus Sundays (as needed): BTS restocking, prep days, or resets

    This structure allows one core idea per week to be repurposed efficiently across platforms.

    • Short-form video (Reels & TikTok)

    • Story content (polls, engagement stickers, reminders)

    • BTS and lifestyle clips

    • Community-focused CTAs

    • Content strategy & series development

    • Monthly content calendar planning

    • Caption writing & hashtag strategy

    • Platform-specific optimization (IG vs TikTok)

    • Community-building approach (engagement-first metrics)

    • Repurposing content across channels

  • Campaign launched Feb 2, 2026 – early growth phase

    • Established a consistent 3x/week posting rhythm

    • Improved content cohesion and brand voice

    • Increased saves, shares, and comment quality

    • Laid the foundation for long-term engagement and conversions

    • Social media strategy

    • Content planning & execution

    • Campaign development

    • Brand voice & storytelling

    • Growth-focused experimentation

    • Community-first marketing

The Mixer Mama Instagram
The Mixer Mama TikTok