The Mixer Mama
Turning a local experience into a sell-out social moment
Event Marketing | Content Strategy | Social Growth
841+
Top Video Views
10+
Tickets Sold
~2.5%
Engagement Rate
25+
Content Pieces
The Challenge
Mixer Mama needed to promote an upcoming mixology class without starting from scratch.
There was existing content from a previous event, but no clear strategy to turn it into ticket sales or social engagement.
Leverage existing event footage
The Strategy
We focused on repurposing high-performing content and creating simple, clean social assets that felt organic and not overly produced.
Highlight the experience (not just the product)
Use short-form video to drive curiosity
Keep content consistent across TikTok + Instagram
Top performing video
Content in Action
Behind-the-scenes clips
Class experience highlights
RESULTS
Increased visibility for upcoming class
Top-performing video reached 841 views organically
Established consistent social presence
Drove early interest in April event
MY ROLE
• Developed content strategy
• Directed social media execution
• Identified high-performing content opportunities
• Advised on event marketing approach
Key Takeaway
You don’t need constant new content to drive results.
You need the right strategy behind the content you already have.